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Branding

Posted on 28. Oct, 2009 by David in MLM Home

Branding.

This is a concept that has been in the forefront in articles all over the internet. I have a great interest in this topic as I believe it is key to the success to us as individuals and companies too. So lets define personal branding. Personal branding is public relations by building relationships with your “public” and its how your business is seen and how it interacts with other people that will build your reputation.

After all, businesses are based on people.   People sell to and serve others and people work with people.   As a business owner, you are the public and the face of your organization.   Therefore personal branding is more than just your image and the outer package that you present to the world.   Although appearance and packaging does plays a major part in representing yourself and your company in a positive light.   Personal branding is the emotional connections between the service or product and the customer.   No doubt there are many examples of well known personal brands in your country also. In the US think of Donald Trump or the UK, of course there’s Richard Branson.   They are examples of where personality of the company shines through the CEO.   Or perhaps in the case of small business COE (Chief of Everything!).   Building a strong personal brand has the added bonus of building further recognition and media exposure.

These people are known and used by the media as spokespeople in their area of expertise and as commentators on business issues.   They are sought after as keynote speakers, television personalities and are invited to participate in numerous high profile and industry events.   Through this personal public relations strategy, the exposure they receive is more credible than advertising. Are you in love with your company and can you work toward establishing a strong personal brand?

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Tags: branding, branding marketing, personal branding, you inc