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Branding Step by Step

Posted on 11. Nov, 2009 by David in MLM Home

In previous posts to my blog, I have discussed the merits to creating a personal brand.      The response to these articles has been overwhelming.     I would like to thank the personal comments and the emails I have received on these articles.    I am very happy that this information is beneficial to the readers of this blog.  I have been asked by several individuals (newbie’s and veterans alike) to expand on this topic and break down a step by step in developing a personal brand.      I am going to break down a four step process to develop your personal brand.

Your brand is you.    It’s everything that your business is, encapsulated in a name, and sometimes in a slogan.   Your brand is not fully defined just by naming your business and coming up with a company slogan.  Your brand will evolve based on your daily actions to build what you stand for.

Here I want to give some steps to build your brand online:

Create a Web site
Your Web site can be anything from a tiny billboard site to a huge ten-thousand page extravaganza. Either way, your Web site builds your brand. Of course, the more pages your site has, the more you can showcase your products and your expertise.  Your primary website is your showcase for your product or service.  Building your Web site is the easiest, the cheapest, and the fastest way to build your brand, online or offline.

Develop a Blog
Your blog is the central hub for communication to individual looking to get more information about you.  They should be coming to your blog initially before going to your primary website.    Your blog will define your brand to your visitors so they can understand who you are and decide if they would like to visit your primary website.

A blog lets you broadcast your branding messages far and wide via the magic of Really Simple Syndication (RSS).   Within minutes after you’ve written a blog post and published it, your post is visible on sites like Technorati, which are both a blog search engine and a blog promotion tool.

The general business community is now wide awake to the power of blogs. Your blog can help you to build your brand as nothing else can. S  pend a few minutes today checking out the Web sites of others in your industry.   You may be surprised, and even shocked, to discover how many of your competitors are blogging.

Tip: you’re never done building your brand, and you’re never done building your Web site either.   Aim to add something to your Web site every day, even if it’s only one blog post.   Building your Web site is the easiest, the cheapest, and the fastest way to build your brand, online or offline.

Write Articles To Showcase Your Expertise

What do you know? What do you do? How do you do it? Why do you do it? When do you do it?

Your customers have many questions that they want answered before and after they do business with you. One of the easiest ways you can answer their questions is to write articles, white papers, and reports. If you do enough of this, your web site will become a trusted portal for news about your industry. This has huge benefits for your Search Engine Optimization (SEO) activities. Can you imagine what this could do to build your brand?

Once you’ve written the articles, post them to your blog, and to article directories, of which there are hundreds online. When you post these documents to article directories, people are made aware of your brand, and your brand’s message spreads virally, as other people promote your material on their Web sites.

Teach Your Expertise To Others

When you teach others, you learn too.     In fact, you may only become fully aware of what your brand actually is when you start to teach others your processes.    Branding is a function of marketing, and whether your business is brand new or well-established, branding your business makes your business memorable, so it’s essential.      These top four steps will create a strong brand for you, much sooner than you think possible.

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Tags: branding, branding marketing, personal branding, you inc