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Attraction Marketing Rules ….

Posted on 19. Oct, 2009 by David in Attraction Marketing

Amateurs are easy to spot…

They’re the ones wearing buttons to the grocery store, pitching their work buddies on some new product or get-rich-quick scheme, using the 3 foot rule and inviting people over to their homes for a “meeting”, the super weekend meeting at a hotel or other such method.

Does this all sound familiar, because I can attest that these tactics did not work for me and I heard the same from many others I have spoken to in this industry.

Amateurs sell.

On the other hand, professionals, work smarter and they leverage their efforts through marketing.

Professionals market.

When people join a network marketing company, they focus on the “networking” aspect of the business but ignore the “Marketing” part. Most people do not know how to market and they attempt to build their business and then they wonder why their business is not growing.

You see, “marketing” is king. If you don’t believe me, let me prove it to you…

Let’s say that you have the chance to market what you think is the best new product in the world, so you have the company ship $20,000 of it to your front door.

Well guess what…

It’s just going to sit there. You ever hear those crazy stories about Amway guys who had garages bursting at the seams with boxes of products? Well that happens because products don’t sell themselves. Marketing does.

The entire marketing process can be summed up in three simple steps…

Step #1: Build a prospect list. This is a list of the people who respond to your advertisements, signaling to you that they have in interest in what you offer.

(By the way, NEVER waste your time trying to “convince” people that they need what you have).

Step #2: Build a relationship with your list. People buy from those they like, respect, and trust, and it’s no different here. The best way to do that is to offer true, honest value.

Step #3: Market to your list. This is when you market products and services that will help the people on your list get what they want. Remember, this isn’t about you making money. It’s about you serving others.

So those are the three primary steps to building a successful and profitable home business.

Now here’s the nice part… You can completely automate the first two steps.

The biggest mistake newbies make is that they fail to leverage the power of marketing and advertising. Can you believe that some spend hours a day putting signs on street corners and dropping business cards in parking lots?

On the other hand, successful business owners in this industry (like us), utilize online and offline advertising methods like pay-per-click, ezine advertising, article and press release marketing and postcards.

24 hours per day, 7 days a week, my little army of ads is out there doing all of the prospecting work for me. I don’t bug my friends and family members. I don’t hand out business cards, and I don’t waste my time calling low quality leads from lead vendors.

These tools ensure that my team and I always have a long line of people literally contacting us on a daily basis wanting to join us.

Now setting up these marketing pieces can involve a pretty big learning curve, but fortunately you won’t have to go through this alone because MLM Lead System Pro has the best marketers in the world and you can utilize the same system today.

Now when it comes to advertising, it’s very important that you match your message to the person. You’ll find that just about every other company out there only offers one or two “one-piece-fits-all” marketing tools that are designed for a general audience.

That’s amateur hour.

MLM Lead System Pro has multiple marketing tools which are suited to different types of people so the effectiveness of your marketing efforts are maximized.

Ironically, the vast majority of people in the home business industry fall into this category which means that advertising your site online is extremely effective. You’ll be able to generate 25+, incredibly strong leads per day following the simple instructions we provide on our team’s training website.

You see, we’re not really selling products, we’re selling a solution to people’s problems.

Let me explain…

People don’t buy a drill because they want a drill. They buy a drill because they want a hole.

Well a home business is no different. People don’t WANT a home business, they want the BENEFITS that come with a home business like time freedom and a larger income.

None of our marketing pages or ads actually talk about our products..

That’s intentional because people don’t care about the products or the company themselves. They care about the benefits that the company can bring them.

There’s a big difference between the two.

Anytime you see someone advertising an actual company, you’re looking at someone who has no idea how to market, and you can bet they’re losing tons of money thanks to their poor marketing tactics.

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Tags: Attraction Marketing, Magnetic Sponsoring, Mike Dillard